The brief
Everyone gets the same fictional startup: Retrace, an AI incident forensics tool. Your job is to build the landing page that sells it best. Same product, same facts, same pricing. What differs is judgment: what you lead with, what you cut, and how you make a stranger believe.
You may rewrite and reorganize the supplied copy as much as you want. You may not change the product, the pricing, or the facts.
Fixed inputs
Company. Retrace. Wordmark: the word "retrace" in lowercase with a small leftward return arrow before it. Ink on white or white on ink. No other brand assets exist; extend the identity as you see fit.
Product. Retrace connects to a team's logs, metrics, deploys, feature flags, and alerts. When production breaks, it assembles a minute-by-minute incident timeline, proposes root cause hypotheses with linked evidence, and drafts the postmortem before the meeting starts.
Target customer. Platform and SRE teams at companies with 20 to 200 engineers, drowning in tools during incidents.
Core problem. After an incident, engineers spend hours reconstructing what happened across ten dashboards. Postmortems arrive late, shallow, or not at all, and the same failures repeat.
Value proposition. The incident story in minutes, not days. Retrace turns every outage into a documented, searchable lesson without anyone playing historian.
Features.
- Automatic incident timelines assembled from logs, deploys, and alerts
- Root cause hypotheses, each linked to the evidence behind it
- Postmortem drafts in your team's template
- Change correlation: which deploy or flag flip lines up with the first bad signal
- Slack-native: start, follow, and close an incident without leaving the channel
- A searchable library of every past incident and what fixed it
Pricing.
- Starter: free. 1 service, 3 seats, 30 days of history.
- Growth: 499 dollars per month. Unlimited services, 25 seats, full history.
- Enterprise: custom. SSO, audit log, private cloud, dedicated support.
Testimonials.
- "We closed our last postmortem in 40 minutes. It used to take a week." Priya Natarajan, Platform Lead, Corvid Systems
- "Retrace found the flag flip we all missed. That alone paid for the year." Daniel Okafor, SRE Manager, Hatchline
- "Our incident channel went from chaos to a checklist." Marisol Vega, VP Engineering, Bluefathom
FAQ.
- Does Retrace need agents installed? No. It reads from the tools you already use through their APIs.
- How long does setup take? Most teams connect their first three integrations in under an hour.
- Is our data used to train models? No. Your data stays yours and is never used for training.
- Does it replace our on-call tooling? No. It sits alongside paging and observability, and does the remembering.
- What happens when we exceed our plan? Nothing breaks. We notify you and help you right-size.
Required sections. Hero, product explanation, features, social proof, pricing, FAQ, and at least one strong call to action.
Required features
These are the floor. Hit all of them or you're not in the running.
- Uses the supplied product facts, pricing, and testimonials without changing them
- A hero that makes the product clear in five seconds
- All required sections present: explanation, features, social proof, pricing, FAQ, call to action
- Works well on mobile and desktop
Bonus
The required list makes builds comparable. Everything above it is where you win.
- A product demonstration that shows the timeline instead of just claiming it
- Brand execution that makes Retrace feel like a company you would remember
- Copy editing that sharpens the supplied facts into a story
- Anything that makes a voter want to click the call to action for a product that does not exist
Constraints
- Must be deployed to a public URL.
- Repo must be public.
- Built during the build window. Commit history is the receipt.
How it's judged
Community vote during the voting window. One upvote per submission. Top 3 take a trophy. Voters are asked to reward clarity, persuasiveness, visual storytelling, brand execution, conversion-focused design, responsiveness, and polish.
